beauty review: j&j hair identity x natulique

Was blessed to have have a hair appointment at J&J Hair Identity Salon, on the 9th of October - thank you Sample Store! Unlike most salons, has a range of professional organic hair colors, the NATULIQUE Natural Colours.

NATULIQUE Natural Professional Organic Salon Hair Colours contain certified organic ingredients such as pure natural sunflower seed extract, jojoba oil and apricot seed oil. This enables pleasant to use hair colour with less chemicals and better functionality.

My post today will be about my experience at J&J Hair Identity where they used NATULIQUE's Natural Colours to turn my hair from a boring brown to an exciting colour! The salon even used the range of NATULIQUE Professional Hair Care products to pamper my hair during the process of dyeing, washing and styling.

Did you know? NATULIQUE's Hair Care range is ECOCERT certified. ECOCERT is one of the largest and most respected organic certification organizations in the world.

That's my hair stylist and director of J&J Hair Identity, Jac (the man on the right). I sat there for a whole 6 hours and he was really patient in explaining the concept of the NATULIQUE range as well as the suitable colours for my skin tone.

Loving how clean and minimalistic the interior of the salon is!

Here is a picture of my hair before dyeing, boy, I always get amazed at how straight my hair is. I never had to re-bond it. After a short discussion with Jac, he suggested a medium to light blonde ombre (I really wanted to try blonde). He did not recommend going full blonde as the bleaching process could seriously damage my hair if it was too much.

This is my hair after approximately 1.5 hours of bleaching. What I like most is that the bleach was not smelly nor painful at all. Unfortunately, I was unable to have blonde hair since there were red patches from my previous dye.

Jac informed me that darker hair dyes had red pigment in them to suit the asian skin tone, and therefore, if the pigment was too strong, bleaching would not be able to get rid of it.

He immediately got his assistant to wash the bleach off and proceeded to have another discussion with me for a different hair colour. Look at the hair wash area - dimly lit, it had the effect of a spa.

He explained it really well - it was going to be purple, with highlights and an ombre effect. I left my hair in his hands, trusting him and viola!

Here's how my hair turned out! He even took the extra effort to style my hair by using a curling iron and sat me in-front of a huge light and gently arranged my hair to have that amazing picture you see.

Jac calls it a blend of dark purple, medium purple and magenta!

It was no mean feat for him and his assistant to achieve this. They were really patient and gentle in making sure my hair looked good. Under certain lighting it does look more red than purple, but I was still very amazed at the final colour.

Its been almost a week now, the colour is still going strong (I use purple shampoo and conditioner to maintain the colour) and the texture of my hair was not compromised. It is still the same as before! I was a little worried that too much bleaching and dye so soon would affect my hair texture but I was wrong.

Taken the following day after the appointment. Here you can see the highlight streaks.

4 days after dyeing my hair! Color still looks bright though it seems to have faded a tad little, texture's all good as well!

Final Verdict:

Ambience: ♥ ♥ ♥ ♥ ♥

Service: ♥ ♥ ♥ ♥ ♥ (thank you Jac and assistant for being so patient and gentle!)

Texture: ♥ ♥ ♥ ♥ (same as before)

Colour: ♥ ♥ ♥ ♥ ♥

J&J Hair Identity is located in Katong Square, Singapore. If you're interested in trying the NATULIQUE Professional Organic Hair Salon Colours, I'm leaving the address and details below so you can give it a try! You can read more bloggers' reviews on SampleStore.com here as well!

J&J Hair Identity Salon

88 East Coast Road

#02-11 Katong Square

Singapore 423371

Tel: +65 6344 2388

Instagram: @jjhairidentity

Facebook: Hair Identity JJ

With love & till next time,
mel ♥